Hoodia gordonii














Hoodia gordonii is a spiny succulent plant found in the deserts of Namibia and Botswana.  The Kalahari stretches over these countries and is the favorite habitat of this plant.  Hoodia is protected by the convention of International Trade in Endangered Species of Wild Fauna and Flora (CITES).  Permits are required to grow or trade with Hoodia.  We believe that wild Hoodia population must be protected at all cost and only cultivated Hoodia plants should be harvested. 

Hoodia has been used for centuries as an appetite suppressant. It controls food cravings without nervousness, upset stomach or sleep disruption. It has been shown to raise ATP levels, which promote energy and protein synthesis. Ideal for athletes, gym members and weight watchers.

The traditional Khoisan people include the San Bushman, Nama and Damara. They lived in this area for thousands of years and have used Hoodia without any known side effects as an appetite suppressant, thirst quencher, aphrodisiac and energy booster.  They also used Hoodia as a cure for abdominal cramps, hemorrhoids, tuberculosis, indigestion, hypertension and as a anti-diabetic (Mason).



Scientists at the Council of Scientific and Industrial Research (CSIR) have isolated a steroidal glycoside called P57A53 (P57) from Hoodia gordonii.

It is this compound that is believed to be 10 000 times more effective than glucose in getting the message to your hypothalamus that you are full. The hypothalamus is that part of your brain that controls hunger, thirst, sleep, mood, sex drive, body temperature and the release of hormones from many glands especially the pituitary gland.

If your body gets the message that you are full, you are more likely to eat less. This results in a lower calorie intake and leads, therefore, to weight loss.

According to CTS and BBC news reports, Phytopharm has spent millions of dollars researching Hoodia and has conducted a study into its effects on human volunteers.  They found that obese volunteers who took Hoodia ate about 1 000 fewer calories per day than those who did not take the supplement. This was achieved without a special eating plan and with access to the same food as the placebo group.


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